Populate jQuery menu from database ASP.Net

hi every one 

i have jQuery menu in my page this is code

<ul class="sf-menu">
			<li class="current">
				<a href=Furniture.aspx">Furniture</a>
				<ul>
				
					<li class="current">

						<ul>
							<li class="current"><a href="Furniture.aspx">kitchen</a></li>
							<li><a href="Furniture.aspx">Electric</a></li>
							<li><a href=Furniture.aspx">Furniture</a></li>

						
						</ul>
					</li>

I want when user click one of item from menubar it go to Furniture.aspx and when it go to that page in furniture.aspx show my product related to that item i have Product table in my DB

I want when user click on Kitchen from menubar in furniture.aspx show product that have H_name=Kitchen   or if they click on Electric item from menubarin  furniture.aspx show my product that have H_name=Electric 

how i can do it?

thanks