Simple thing will be to have the rollid as Auto Increment which starts from 1000000001 based on Id(Primary Key).
SQL
CREATE TABLE tblUser
(
Id BIGINT NOT NULL IDENTITY(1,1) PRIMARY KEY,
Name CHAR(25),
RollId AS id + 1000000000,
[Date] DATETIME
)
INSERT INTO tblUser VALUES('A',GETDATE())
INSERT INTO tblUser VALUES('B',GETDATE())
INSERT INTO tblUser VALUES('C',GETDATE())
INSERT INTO tblUser VALUES('D',GETDATE())
SELECT * FROM tblUser
Just dont pass the Id and RollId it will be auto increment.
Output
ID Name RollId Date
1 A 1000000001 2014-08-08 18:46:41.490
2 B 1000000002 2014-08-08 18:46:41.490
3 C 1000000003 2014-08-08 18:46:41.503
4 D 1000000004 2014-08-08 18:46:41.503