How to replace Label with HyperLink in ASP.Net GridView

In my asp.net+vb web i have a label named company.text i use a dropdownlist to select the company names and that selected value is binded on company.text. When the dropdownlist is selected the data hets displayed in the gridview and also the selected company named is displayed in company.text.

i want to use this label (company.text) as a hyperlink to another page so that that company name can be used for string. 

i a gridview i used this code

  <asp:HyperLinkField 

                             DataTextField="company" 
                             HeaderText="company" 
                             SortExpression="company" 
                             DataNavigateUrlFields="PNO" 
                             DataNavigateUrlFormatString="coy.aspx?company={0}" >
                          <HeaderStyle HorizontalAlign="Left" />
                         </asp:HyperLinkField>

but how can i use it for a label