Display data from database in multiple lines in ASP.Net TextBox

using code found here : http://www.aspsnippets.com/Articles/Load-data-while-Scrolling-Page-down-with-jQuery-AJAX-and-ASPNet.aspx I was wondering if the text could be formatted as in maintaining line feeds. I'm reading from an SQL 2008 database which has a text field. When I call it up the text format is gone. as an example I get :

what colour is the sun A:Green B:Red c:Yellow

instead of :

what colour is the sun A:Green B:Red c:Yellow