Access Global.asax variable in aspx page in ASP.Net

hello,

I have defined global variable in global.asax file like this

public static object dateformat { get; set; }
void Application_Start(object sender, EventArgs e)
{
    // Code that runs on application startup
    RouteConfig.RegisterRoutes(RouteTable.Routes);
    BundleConfig.RegisterBundles(BundleTable.Bundles);
    dateformat = "{0:dd/MMM/yyyy}";
}

Now inside ListView in eval I want to assign this global.dateform to eval date field

 <%#Eval("begindate", global.dateformat) %> 

please advise how